BPG Radiocomunicazioni is an innovative presence in the Italian communication landscape with over 70 years of experience, specializing in the creation of effective radio solutions for companies and brands seeking top-quality products. By combining creativity, strategy, and cutting-edge technology, BPG Radio provides radio services and installations while also supplying all major public institutions across Italy, including the Carabinieri, State Police, Fire Fighter, and many more. In 2024, we helped BPG Radiocomunicazioni build their e-commerce platform and successfully advertise their products online, generating over €100,000 in revenue in their first year.
Services
E-commerce development & Facebook Ads
Category
B2B
Client
BPG Radiocomunicazioni Srl
Facebook Ads
For BPG Radiocomunicazioni, Facebook and Instagram Ads proved to be a game-changer in driving sales and expanding their online presence. In January alone, their new e-commerce store generated €10,000 in revenue, and within the first year, this strategy helped them surpass €100,000 in total sales.
One of the main reasons for this success is that walkie-talkies are an untapped niche on social media, with very few competitors running ads. This allowed us to achieve exceptionally low CPMs (Cost Per Thousand Impressions)—meaning BPG could reach a massive audience at a lower cost compared to more competitive markets.
We used a mix of videos and photos to showcase their products in action, demonstrating the advantages of their professional radio solutions. This combination helped increase engagement and conversions, proving that Facebook Ads are not just for B2C but also highly effective for B2B. By directly targeting businesses and organizations in need of communication solutions, BPG was able to generate consistent, high-quality leads and sales.
Results
€10,000 in revenue in the first month and over €100,000 in the first year through Facebook Ads.
Exceptionally low CPMs, allowing them to reach a wide audience at minimal cost due to low competition in the walkie-talkie niche.
Proven success for B2B, generating consistent leads and sales by targeting businesses and organizations.
