The Real Estate Group

Unlike Google Ads, which primarily captures users actively searching for real estate, Facebook and Instagram allow for proactive targeting, reaching potential buyers before they even start their search. This gave The Real Estate Group a huge competitive advantage, enabling them to get in front of the right audience at the right time.

One of the biggest benefits of Facebook Ads is the ability to refine targeting based on age. Since The Real Estate Group’s ideal client is 38+ years old, we ensured their ads were only shown to people within that age range. This eliminated wasted ad spend on younger audiences who are less likely to be in the market for a home, making their advertising budget more efficient.

Additionally, with Facebook Ads, we were able to target newlyweds—a highly relevant group who are often in the early stages of searching for a new home. This level of targeting is simply not possible with Google Ads, where you rely on people actively searching for properties rather than strategically placing your brand in front of potential buyers before they even begin their search.

By combining these powerful targeting strategies, The Real Estate Group has been able to generate high-quality leads at a lower cost, proving that Facebook and Instagram are essential tools for real estate marketing.